Update · Jun 22, 2026

Memphis homeowners who want to understand what's actually happening to their asphalt shingles during a Roof Maxx treatment will appreciate the science. Shingles are manufactured from a petroleum-based substrate containing oils that maintain flexibility, weather resistance, and the ability to withstand thermal expansion cycles. Beginning around year 8 to 10, the intense Mid-South sun evaporates these oils at an accelerating rate, causing granular loss and brittleness. The Roof Maxx treatment is an all-natural soy bio-oil that soaks into the asphalt matrix and replaces the lost petroleum oils with a plant-based alternative. Independent testing on 17-year-old treated shingles demonstrated that the treatment restored enough flexibility for those shingles to pass the same quality tests as brand-new product. Additional results showed treated shingles retained granules at more than double the rate of untreated shingles, decreased permeability by more than two to one, improved seal tab re-engagement, and increased impact resistance against hail and debris. Reborn Roofing LLC is the only Roof Maxx Certified 5-Star Dealer in the Memphis market, serving homeowners across Collierville, Germantown, East Memphis, Cordova, and Shelby County.